Since the launch of Apple's AirPods, major domestic smartphone brands have followed suit and launched TWS (true wireless stereo) earphones, forming a blossoming situation. Such a centralized outbreak makes TWS earphones more quickly and widely enter the eyes of consumers. With its advantages of convenience, intelligence and cost performance, TWS earphones are being accepted by more and more consumers and officially enter the stage of high-speed development. According to the latest report from IDC, a market research agency, China's wireless earphone market shipped 42.56 million units in the first half of 2020, a year-on-year increase of 24%, which is different from the decline in the market share of wired earphones for several consecutive years. TWS accounted for 64% of that, a year-on-year increase of 49%. As for the growth trend of TWS earphones, Sun Yanbiao, president of Rising Sun Big Data, analyzed and predicted that the global shipment of TWS earphones would exceed 400 million in 2020, and the shipment of TWS earphones would break the mark of one billion in the next three years. There is no doubt that the TWS earphone industry will be the next outlet.
In order to promote in-depth discussion and exchange in the TWS earphone industry, the 2020 TWS Industry Investment Summit Forum hosted by Rising Sun Big Data was held in Shenzhen OCT intercontinental Hotel on September 1st, 2020. A number of Thead communication retail e-commerce brands, mobile phone brand manufacturers, TWS earphone brand manufacturers and the supply chain executives of some core components of TWS earphone gathered in Shenzhen to open an era of TWS earphone 2.0. As one of the manufacturers of TWS earphones,GIEC company was invited to participate in this meeting.
Meeting site
Roundtable forum
As the organizer, Sun Yanbiao, President of Rising Sun Big Data, said at the meeting that TWS earphones have entered a period of rapid growth. In June this year, the global TWS earphone shipment reached 37 million, and the market pattern of TWS earphone is different from that of mobile phones. President Sun predicted that the global TWS earphone shipment would exceed 400 million this year. In the next three years, TWS earphone shipments will exceed 1 billion. At the meeting, as the representative of the TWS earphone brand manufacturers, the general manager of GIEC digital smart wearable division Nong Hehu delivered a keynote speech "GIEC smart wearable strategy". He said that GIEC would rely on human-computer interaction technology, virtual display technology, cloud platform and artificial intelligence while striving to overcome technical difficulties such as link stability and wearing comfort, battery life, delay, and ANS active noise reduction of TWS headsets. and other key technologies, realize the in-depth expansion from audio-visual product services to personal consumer goods services, and bring users all-round new experiences such as five-sense ability expansion, life housekeeper, social entertainment and health monitoring! He believes that wireless earphones are not just a tool for listening to music in the future. With the continuous development of technology, TWS earphones will definitely play an important role in wireless connection, voice interaction, intelligent noise reduction, health monitoring and other fields, and become the intelligent voice entrance and link hub of home Internet of things.
Nong Hehu, general manager of GIEC Smart Wearable Division
In 2020, with the gradual popularization of 5G mobile communication technology and the vigorous development of smart wearable device market, the IoT business is regarded as the next trillion-scale market. As a national high-tech enterprise integrating R&D, production and sales of digital audio-visual products and Information appliances, GIEC will also focus on creating smart wearable product lines. In the future, GIEC will give full play to its brand advantages integrating R&D, manufacturing, sales and service, create differentiated high-quality products with high-tech content, provide users with professional wireless audio product solutions, and provide consumers with smart life solutions centered on smart wearable products!
